6 Independent, Female Owned Businesses To Support This Festive Season (And Beyond)

We’re right in the middle of the silly season. Westfield carparks are chock-a-block, the Drive Slow For Sam speed sign near my house is now sporting a Santa hat (pure!), and I’m dying to whip up another batch of my annual Christmas Tree Brownies – it’s all happening. You’re also most likely buying gifts for yourself your loved ones, which brings us to this post.

A couple of weeks ago Brisbane creative Jasmine Dowling published her Gift Guide which had a heavy emphasis on shopping locally this Christmas. As I was reading her post, I realised just how many small businesses I’ve discovered and keep up with through Instagram. I’m constantly browsing the colourful feeds of their products, bookmarking the items I’m obsessed with and don’t want to lose, and sending their posts to my friends who I think would love their newest release. After buying myself a bunch of items from independent brands and seeing Jasmine’s post, I was inspired to share 6 businesses here that I’ve been following for the better part of this year. They’re all from Australia, they’re all independent, and they’re all female owned! If you find some Christmas items through this post, fantastic, but I also hope you become just as big of a fan of these women and their incredible work as I am.

Tees By Alex

By Alex Daffara 

Based on the Sunshine Coast in Queensland, graphic designer and creative director Alex Daffara is the creator and owner of Tees By Alex. Her brand consists of tees, tote bags, patches and other accessories, all designed by her and injected with her signature bold colours, personality and flair. I’ve been bookmarking links from her site for months on end while trying to figure out how I can justify buying like 20 shirts for myself. The other night I was scrolling her online store and saw her Yeah, I Went To Art School tee and gasped. “That’s the one,” I said, adding it to my cart. I saw the design also came on a tote bag and couldn’t not buy it as well. The tote is currently set aside to go under the tree as a little present from me to me. Click through her Insta below!


By Elly Malone

Coming down the coast to Brisbane now (my hometown, woohoo!), Cactei is a small business run by illustrator, painter and designer Elly Malone. Her online store boasts an array of tees with gorgeous designs in heaps of different colours. I’m constantly torn between buying the Baby’s Alright tee or one of her cupid tees, so I feel like the answer is to just buy both!

Pop Jewels

From pretty things for your body to pretty things to hang on your ears. Just like the two previous brands, Pop Jewels has so many incredible designs and styles and colours that I can’t pick just one pair to finally buy. But I’m definitely buying a pair soon, I have far too many sitting in my Saved folder on Instagram, and have sent so many designs to my friends going “you!!!!” only for them to reply “omfg yesss!!!” Pop Jewels was born, raised and hand made in Melbourne by a woman called Sharni. Her last name isn’t on her website, but that’s okay. She’s “a big believer in splashing around in what makes you happy and for me that’s largely glitter, particularly when that glitter adorns your bloody beautiful face.”

Martina Martian

Designer & Illustrator

Jumping to Sydney for a hot minute to discuss a woman I’ve admired all year. Remember those Instagram Story Templates that took over the app? Remember the Gif Challenges you could put on your story and fill in yourself? Martina started that whole thing – she’s the O.G. I found her through her first Gif Challenge template way back at the start of 2018 and have watched her platform grow, seen her travel solo around the world, and saw the birth of her online store where she now sells shirts, stickers, wallpapers, Instagram highlight icons, pins and prints. Over the year she’s created gifs for Gify, Instagram and Snapchat, and has now partnered with Adobe. She just launched her 2019 calendar and I bought one straight away! I can’t wait to display it and in turn have 12 new prints all about positivity. She’s always posting inspiring quotes on her feed and uploads free tutorials to her Stories, so she’s one of my favourite people to follow in general.

Jasmine Dowling

Letterer / Graphic Designer / Blogger

Brisbane based creative Jasmine inspired this whole post, so I couldn’t not discuss all the beautiful things she creates! Being a jack of many trades means she’s able to produce so many different types of content and products. Her online store features prints of her photography, typography, card sets, love notes, notebooks and even yearly calendars, with limited stock of her 2019 one still available! She recently won Cosmopolitan’s Creative of the Year award and is always showing snippets of her behind the scenes processes over on her Stories.

View this post on Instagram

2019 CALENDARS ARE FINALLY HERE! Since working on the latest calendar I have been getting 2018/2019 mixed up on almost everything but it is finally here in stock 🎊 The original calendar 6 years ago changed so much for me but as I went to hand letter each title again this year it just didn’t sit right with me. It didn’t feel like mine, I felt bored. So I created something I love & want to look at so hopefully some of you feel the same. There are limited printed calendars in stock but I’ve also done a print-your-own version as I know how exxy international shipping is. Alternatively you could keep the printed looking fresh while you make countless mistakes over on the Print-Your-Own (personally I love getting mine messy because that’s life!) Link on Stories & Bio x

A post shared by Jasmine Dowling (@jasminedowling) on

Bianca Cash

Designer and Planner Extraordinaire

Based in Melbourne, Bianca Cash specialises in her yearly planners, fittingly titled The Datekeeper. I discovered Bianca at the very end of last year and completely missed her batch of pink and red 2018 Datekeepers, but this year she’s back! With four colours to pick from, including lavender, rust, sage and mustard, her planners are gorgeously minimalistic with little touches of her personality on every page. Plus, each order comes with sticker sheets all designed by herself. Her planners would make a beautiful gift for yourself or a loved one. Now all I need to do is pick a colour!

View this post on Instagram

Lovely lovely people, I've received advanced copies of the new stock and it's in top-shop-quality-condition. I couldn't be happier and can't wait to ship the pretty babies out to their homes. I should be receiving my first shipment later today which means orders will be packaged and posted this week. In the meantime, I want to throw in extra stickers on all orders made (as promised) but also on all orders made in the past couple of weeks along with any made in the next 24 hours. Get an order in quick and get your plans, dates, deadlines, holidays, parties, appointments and reminders onto paper so you are organised and ready for the busy holiday season. PS. How do I say thank you enough for all the lovely messages and emails x

A post shared by Bianca Cash (@biancacash) on

So those are the 6 independent, female owned small businesses I’ve been super interested in for ages! I hope you gained some Christmas present ideas from these women, or discovered someone new to love and support online. If you have any local businesses you’d love to share, please leave them in the comments below, I’d love to get more recommendations!

Also, if you enjoyed this post, give it a “like” so I know.

All the love,



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