New Brands, Cosmetic Credit Cards and Alleged Fraud | Beauty News Issue 1


I feel like there has been so much news in the beauty industry in just the last couple of weeks (even days!?) alone, and I’m not just talking about gossip being shared or shade being thrown. I’m talking about the FBI! And responses to controversies! And beauty brands closing down while others are blossoming! It’s all happening, and I wanna talk about it, so let’s get to it.

Zoe Sugg drops Zoella Beauty

After launching her own brand Zoella Beauty back in 2014, Zoe Sugg has pulled the pin on her pampering products (say that 5 times fast). Placed smack bang in the middle of a whopping 43 minute (!) vlog titled ‘PANCAKES, P.O BOX AND BIG DECISIONS’, Zoe announced she won’t be renewing her licensing contract and the upcoming fruit themed summer collection will be the beauty brand’s last, adding the 2019 gifting range will be Zoella Lifestyle’s final hurrah as well. “We don’t have the same vision for what Zoella Beauty could be,” Zoe said of her licensing company.

 “Everything has become much harder. But everything that’s coming out, hand over heart I love and use.”

While the teenager in me is sad to see the fall of Zoella Beauty, I’m not all that surprised (I second guessed the brand’s strength when I saw her products, specifically my favourite hand cream of hers, on sale at Target for $5). The entire Zoella empire took a hit when the brand released an £50 advent calendar (that’s $93 AUD) for Christmas in 2018, with fans opening its 12 doors to be gifted inexpensive items like a small bag of confetti and a sticker sheet.

Interestingly, Zoe said her new collection with Colourpop Cosmetics exceeded their expectations sales wise, and apparently a collaboration with Lush Cosmetics is in the works. While these are brands I adore, I feel like these projects are coming a few years too late. I find watching YouTuber’s and influencer’s careers so interesting – they’re somewhat the first of their kind and there is no guide to follow. Zoe did say she won’t be continuing Zoella Beauty under its current “guise”, so I’m going to go ahead and say she might bring out a completely different brand in future. For now, you can stock up on her products at Target.

Nikita Dragun launches first trans-owned beauty brand with Dragun Beauty

IMG_0237*Heidi Klum voice* “Hello designers! In the beauty industry one day you’re in, and the next… you’re out.” As Zoella Beauty shuts up shop, Youtuber and influencer Nikita Dragun is preparing to birth her own baby, making her the first transgendered owner of a beauty brand. I’m STOKED for Nikita – like a genuine “mutha of draguns” she rose from the ashes of the cancelled foursome (along with Gabriel Zamora) and I really want this venture to do well.

But the masses have their doubts. In a very inventive fashion, Nikita’s debut product isn’t a basic nude lipstick – it’s actually one (yes, ONE) universal colour correcting shade suitable for (apparently) all skin tones and two different powders, which come packaged as a TRANSformation Kit incased in your very own bedazzled purple glitter Easter Dragun egg. It’s cool, I’m intrigued, I want to see her do well, but the real test will come when it launches in a week and consumers will get their say.

Glossier launches Glossier Play

Cult favourite cosmetics brand Glossier has launched its sister brand Glossier Play! Their colourful eyeliners, beaming liquid highlighters, glitters and bold af lip vinyls are a far cry from the ‘no makeup’ makeup aesthetic Glossier has built its brand on. I can’t say much about these products because I don’t have them nor will I ever be able to, as Glossier still only ships to the US, Canada and some third country which definitely isn’t Australia, but I’ve seen a lot of people in Instagram comments write how underwhelmed they were. Either way, I think we can all agree that the promotional videos and images for this launch are absolutely friggen gorgeous – and my my my they include Troye Sivan! They really know how to woo me, as if I needed more wooing from Glossier.

Sephora credit cards are happening

IMG_0223A Sephora Credit Card, Sephora Visa Credit Card, and Sephora Visa Signature Credit Card are said to be in the works and will include benefits on top of Sephora’s existing loyalty Beauty Insider program. While not much information is known, it is assumed they’ll work like any other credit card, you obtain points every time you swipe – but don’t get swipe-happy! This is real money we’re working with here, people. According to Allure, if you have a Sephora Visa Signature Credit Card you will also have access to selected Visa cardholder benefits, including discounted travel prices, lounge access at airports, and luxury accommodation deals. It’s also only going to launch in the US for now, so that’s that.

Olivia Jade named in college admission scam

kris jenner fbi.gifDo you know who Olivia Jade is? I didn’t, until her mother Lori Loughlin, alongside 40 others including Desperate Housewives star Felicity Huffman, was named in an alleged college cheating scandal, E News reports. The scam dates back to 2011 where they used bribery and other forms of fraud to get their children admitted into colleges such as UCLA, USC, Stanford, Yale and more.

I’ve never heard of Lori Loughlin’s youngest daughter Olivia Jade, but it turns out she’s a beauty influencer with a YouTube channel sporting 1.9 million subscribers. She also had a lot of collaborations, one being her Sephora highlighting palette which has been dropped, a spokesperson said in an email to Refinery29.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.”


Olivia Jade has yet to comment, but while the palette is no longer online, hundreds of one star reviews were left and immortalised with screenshots, my favourite zinger being “do I get a discount if I use ENTITLEMENT or CHEATER as a promo code?” I don’t know how this will turn out, but one furious mother is suing them for $500 BILLION, so this is definitely not the end.

Kat Von D responds to past controversies

Finally, from one controversy to the next, Kat Von D has responded to her past controversies with her newest video titled “I am NOT a Nazi. I am NOT anti-vaxx.

In the video she outlined the origin of the anti-Semitism rumours, explaining it started when a spiteful male Miami Ink co-star, who she claims sexually harassed and assaulted her, wrote an anti-Semitic message on already signed 8 x 10 posters of Kat she had left on set the day she parted ways with the show in a bid to ruin her already planned spin off show LA Ink.

“I remember the network’s publicist told me to just stay quiet and let it go away. The last thing I’ll say about this topic is, yes, I probably should have talked about this back when it was happening, but I did not have the support I have now.”

When I watched this video, my heart went out to her. Her experience on the show sounded like a nightmare, and knowing she was in her early twenties when this was all happening, an age similar to mine, hit home – but then I remembered more. Kat Von D has been associated with a string of problematic, anti-Semitic people. Refinery29 pointed out she’s “dated Jesse James, who has been photographed dressing in Nazi uniforms, is married to Rafael Reyes who once had a Swastika tattoo, and, in 2015, planned to launch a lipstick shade named Selektion, a term Nazis used to describe how they’d choose which concentration camp prisoners to send to execution.” Who you associate yourself with speaks volumes, and none of these factors were mentioned in her video.

She then addressed the anti-vaxx rumours, which started when she stated she wanted to raise her child vegan, and “without vaccinations.” She kept this part short and said she and her husband have decided to consult with a pediatrician, stating “I’m choosing not to make our decision or any of our baby’s health records public.” It’s a mess, which is a shame because I liked her Shade + Light Contouring Kit but can never buy it again.


With the amount of news popping up in the beauty industry each week, I’m positive there will be many more Beauty Issues in the future. If you enjoyed this post give it a “like” so I know! What are your thoughts on these topics? Leave me a comment below, I’d love to keep the conversation going!

19 thoughts

  1. It’ll be interesting to see what Zoe does next. For the most part she got her beauty range right and the themes and packaging of the different ranges is eye catching but I can understand her wanting to move away if her heart’s not in it and she doesn’t want to keep churning out ranges and thinking of different scents if that’s not what she wants. Did you pick up anything from the Zoella x Colourpop collaboration? x

    Liked by 1 person

    1. Yes I completely agree with you! I’m glad she isn’t selling products she doesn’t care for or isn’t happy with. And no I haven’t picked up anything from the Colourpop collab but I keep wanting to! Ultimately I don’t think I will – I’m currently on a no-buy, I’m trying to cut down on how much Colourpop I buy because my last haul from them was hit and miss, and I’m not as obsessed with Zoella as I used to be (also her palette is just a neutral one and I’m trying not to buy double ups of products I already have). But I have browsed the collection online A LOT haha 😂 What are your thoughts on the collab Chanelle? x

      Liked by 1 person

      1. It was my first Colourpop order and I picked up the Brunch Date palette as well as some other eye products. I’m liking the palette so far but I’m yet to try the blue! I think the collab is safe but cute and I understand why, you’d want to appeal to as large a number of people as possible.

        Liked by 1 person

      2. Aw I’m glad you got some of the Zoella collection! Yes I definitely think it’s a smart, safe choice as everyone will be able to use it – they just brought out the Disney Villains collection which I’m not interested in at all because it’s so (appropriately) gothic. I’m so glad you’re enjoying the palette, if I had to buy one product it would be that one. I’d love to see a review of the collection on your blog in the future!

        Liked by 1 person

      3. I’ve seen a few pictures of the Villains palette, doesn’t look like the type of thing I’d go for but I do like shimmers lol. I will do a Colourpop haul post in my blog at some point once I’ve tried the products and get a feel for them 🙂


  2. I LOVE THIS POST!! I didn’t know about Olivia jade and zoella beauty, so it’s nice to be informed about what’s happening in the beauty community! but well, I am not excited at all for Nikita’s brand sadly, just cause her products don’t look appealing AT ALL, and I find the collection incomplete but I will wait before judging, maybe these products will be amazing, who knows!

    Liked by 2 people

    1. EEK THANK YOU SO MUCH JOY! ❤ Yes I totally agree with Nikita's brand, I think as her shade range extends it might be better. I'm SO glad you feel more informed now and really got something out of this post! 🙂 x

      Liked by 1 person

  3. I’m ridiculously incompetent when it comes to all things beauty so this is a blessing! Sephora producing the goods- a credit card and dropping Olivia Jade? Take my money! Well…some of it, not all of it. But some of it. I absolutely adore your writing too!

    Liked by 2 people

  4. This was so interesting to read and super informative. I really hope this continues to be a serise! I had no idea Zoe was ending Zoella Beauty, though I can understand as it isn’t as popular as it once was. I wonder what she will do next. I was shocked when I saw the Olivia Jade scandal as I have watched her videos for ages. Interested to see how she will respond, I don’t think what her Mum did is ok in anyway but I feel for her with all the hate she is reviving online.

    Liked by 3 people

    1. Aw thank you so much lovely! Yeah I have a feeling Zoe will bring out another line that maybe isn’t so tied to her name? Or at least that’s what I would do if I were her! And while I’m positive Olivia Jade knew what was going on, I feel sorry for her for any other opportunities she *genuinely* earns as people will always bring up this cheating drama!


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